Brand building a community before the bricks and mortar.
Waimahia Inlet is a private development set on the shores of the Manukau Harbour. Their focus was on Kiwi families striving to step on or move up the home ownership ladder. Created by leading housing organisations, with the support of some of New Zealand’s most experienced urban planners, architects and building companies.
UnsworthShepherd helped identify key messaging and a consistent tone and manner for the project. A marque and supporting graphic system were developed that conveyed the location and future community vision. This was rolled out across several planned channels and stages of the development.
"UnsworthShepherd took the time to understand our business, enabling a collaborative approach that produced a superb result and great fit with our values and mission.
Their attention to detail throughout the project and dedicated focus on our needs made it a pleasurable process."
Greg Freeman, Project Manager
New Zealand Housing Foundation