Blender asked us a similar question to one they ask their own clients - how do we leverage design thinking to re-order, re-purpose and re-assemble the component parts of our brand that will differentiate us from our competition?

We started out by spending time together to fully understand the needs of their people so they can talk business and take on the world. This led us to a new positioning and with it a renewed focus on the value they bring. A new identity helped capture their hands on values along with ways to more clearly communicate process and a design system for maintaining direction over time.