A new look that is not just a pretty face.
Over ten years we’ve been side-by-side with the founder-led team as they took on new opportunities to ‘fill a gap’ in stomachs and on shelves. From strategic pathways to brand identity and packaging details to campaign roll out.
Along the way the core idea has evolved to reflect challenges and changes. Originally established because they ‘love good food’ today they are ‘fruit snacks that fuel fun’ - a new take on a legacy philosophy of tasting good, being good and doing good.
By encouraging activity, doing their bit to have less impact on the planet and supporting young people in their chosen pursuits a GoodnessMe snack will make you ‘feel good inside’.