From a premier restaurant showcasing traditional cooking to a laid-back place to catch-up for coffee Star Mountain Plaza (SMP) offers visitors a variety of dining experiences. We helped name each of the five food and beverage offers and developed a series of personalities that fitted graphically alongside the corporate identity style to create a welcoming international atmosphere.
Each identity subtly references the location or personality of each offer. For example Mumu borrows the distinctive curves of the convention centre roof, Feast is bold and confident and Summits logotype features a series of mountain peaks.
Client: Stratum Group
Site photography by Adam Bruzzone