Strong language helps turn a tale into a reality.

UnsworthShepherd have helped Squirrel Group build brand equity in its range of offers as the business has successfully evolved.

Making sense of the previously unexplained Squirrel name through storytelling and focussing on the independent support role for first time home buyers or property investors. A refreshed identity and design system brought the elements to vivid life and were rolled out across website and print collateral.

Further language and imagery development has helped Squirrel Money establish itself in the market and stay ahead of the competition.