When NZMA saw the opportunity to deliver a new course that provided learning outcomes, engaged with students and kept them ahead of the curve, reaction time was all important.

Working with a line designed to inspire students and promote the course - ‘Lift Your Game’, we developed a visual theme to compliment the existing brand style without falling into the usual imagery associated with the Esport category.

Together we quickly cast and selected talent from within the NZMA student cohort and rolled out a full campaign.

Agency: Coles & Co
Campaign Photography: Nic Staveley