Providing a platform for an island to find its place in the tourists calendar.
The Motutapu Restoration Trust is a charitable trust that depends on the generosity of the community and an army of planting volunteers and fundraisers.
Motutapu Island - as a destination and as a cause - was increasingly vying for attention and relevance.
Facilitated workshops with key Trust members ensured brand architecture, clear messaging and core language all aligned to create connections for both local and international visitors.
The marque then needed to evoke this ancient landform, its geology and geography, cultural and historical past of early Maori settlement to farming, maritime playground and World War 2 defensive position.
This piece of work was gifted to Motutapu Restoration Trust.