A new look that is not just a pretty face.
The need for some strategic thinking to reflect the businesses new opportunities and aspirations was also a chance to check where GoodnessMe could ‘fill the gaps in the snack food market.
With a successful and established product already on shelves we worked together with the client and discovered that at the heart of it the team just ‘love good food’. The resulting custom identity allowed for a fun approach to packaging and communication material that not only puts a smile on your dial but has helped invigorate the team and increase sales.