https://www.unsworthshepherd.com/projects daily 1.0 2025-10-20 https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1489523720866-PUTNA6XAAHQ9XETRXYOU/Paku-Plaza-01.jpg Projects Rebrand reconnects local community to retail site. New owners provided the opportunity to rediscover the local history and differentiation of a once thriving local landmark. Known locally as 'The Plaza' it was one of New Zealand's first shopping centres - dating from the 1960's. 'Pakuranga' in Maori means 'Battle of the suns rays' and the site sat on a former cabbage tree swamp. The mark evolved as an abstract mix of these elements and influenced by the 1960’s era. The graphic system had to allow for a variety of communications including initiatives and retail/promotional material. The arc shape functioned as an identifiable housing device for patterns and images. https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1489366079258-CRC5YLQ9P92C91OZ521Q/G-Mall14.jpg Projects Vibrant design sparks life back into local retail destination. Putting the 'all' in Glenfield Mall provided a vibrant identity, design system and locally focussed storytelling for a previously generic retail site. This helped establish a contemporary and fresh direction that connected to its location, community and history as a gathering place. The system was rolled out across exterior, interior, promotional and digital branding. The Mall has significantly increased turnover since the rebrand. glenfieldmall https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1488331809678-NRBBSTGAG52HBO2C3G5N/G-Mall-Signage14.jpg Projects Clear and consistent design takes wayfinding to new levels. Glenfield Mall's revitalisation has extended to it's five levels with the implementation of a new wayfinding system. After an extensive signage review a simplified system of designs and applications were installed bringing in clarity and connection for customers.     https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1475555084619-WJU9FIU6S4HOI8JL6TYM/Email-giff-testing-01.gif Projects Is it art or is it science? Campaign delves deep to show what makes up the best. The Best Awards celebrates the years top graphic, architectural, interior and product design. UnsworthShepherd were invited to create the campaign and awards night theme. Our concept ‘What makes up the best?’ highlighted the physical award - the gold, purple and black pins. 3D molecular models formed from the pins represented 'Blood (Haemoglobin), Sweat (Magnesium) and Cheers (Alcohol). These were then used in print, online and in moving images for the awards night. https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1489699014660-A124UHMWME7MFWYHN51J/Waimahia-0.jpg Projects Brand building a community before the bricks and mortar. Waimahia Inlet is a private development set on the shores of the Manukau Harbour. Their focus was on Kiwi families striving to step on or move up the home ownership ladder. Created by leading housing organisations, with the support of some of New Zealand’s most experienced urban planners, architects and building companies. UnsworthShepherd helped identify key messaging and a consistent tone and manner for the project. A marque and supporting graphic system were developed that conveyed the location and future community vision. This was rolled out across several planned channels and stages of the development. https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1489025664880-NISWDHATBDJ7MUHBMDKH/Squirrel-08.jpg Projects Strong language helps turn a tale into a reality. UnsworthShepherd have helped Squirrel Group build brand equity in its range of offers as the business has successfully evolved. Making sense of the previously unexplained Squirrel name through storytelling and focussing on the independent support role for first time home buyers or property investors. A refreshed identity and design system brought the elements to vivid life and were rolled out across website and print collateral. Further language and imagery development has helped Squirrel Money establish itself in the market and stay ahead of the competition. https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1473984064802-4F5M6X7RBHSGETNHK0AQ/Sorted-home-03.jpg Projects Design thinking helps put Kiwis at the centre of their finances. Part of the Commission for Financial Capability, Sorted is the independent money guide and required a fresh identity and approach to delivering financial advice and tools. Our solution - a brand identity designed to literally put every New Zealander at the centre of their financial life, and in a way that allowed it to be tailored, personalised and expanded upon. sorted.org.nz https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1491257769975-SNIP7VTVEZYHE489CBBD/TIL-13-142.jpg Projects Distilling the essence of a listed company. Trilogy International Limited (TIL) are the home of some of New Zealands best loved natural and home fragrance brands. They needed to unify, clarify and express the groups corporate position and internal passion. UnsworthShepherd worked with the team to refine language and craft naming protocols, producing a new identity as well as a sophisticated corporate voice that reflects the spirit of it's brands but never overshadows them. https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1488774539423-NMV13IS6EPBO5RIRMGFK/NZDA-Home-02.jpg Projects New brand helps shine a light for industry torchbearer. The New Zealand Dental Association recently commissioned US to reinvigorate their visual and verbal communications from the inside out. The result, a new confidence and clarity in language and a look to match. Rolled out across an extensive range of channels. https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1474247688812-GXU3V67MZAHOBG2161GU/Higgins-Home-2500x1875.jpg Projects Setting the pattern for brand success. As a leading New Zealand roading and infrastructure company, Higgins have an enviable reputation and a growing portfolio of large scale projects. They wanted to reflect their evolution with a fresh brand update, focussing on a new website and internal values system. UnsworthShepherd designed a range of support graphics influenced by road signage patterns and termed 'Higginometry' to underpin the existing identity. https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1518137995421-ONV6IV2MC5THGWDWE7KP/hero-image-01.jpg Projects Connecting ceremony and celebration. The NZDA annual conference was the perfect opportunity to officially launch the new brand identity and build immediate meaning in the thinking behind it. The heritage and symbolism already embraced by the close knit association was the spark for using the torch from their shield to help spread the word about their very popular annual gathering. https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1527138550657-NW1HVU2VQYE7D3P1SIGX/Motutapu-hero-02.jpg Projects Providing a platform for an island to find its place in the tourists calendar. The Motutapu Restoration Trust is a charitable trust that depends on the generosity of the community and an army of planting volunteers and fundraisers. Motutapu Island - as a destination and as a cause - was increasingly vying for attention and relevance. Facilitated workshops with key Trust members ensured brand architecture, clear messaging and core language all aligned to create connections for both local and international visitors. The marque then needed to evoke this ancient landform, its geology and geography, cultural and historical past of early Maori settlement to farming, maritime playground and World War 2 defensive position. This piece of work was gifted to Motutapu Restoration Trust. https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1534889417056-8O9GUZQIB6JG3KRQDVH7/Tamora-Lane-211.jpg Projects Engaging approach gets new home buyers across the line. This modern terrace house development is designed to combine great value with great quality in the established Auckland neighbourhood of Avondale. Bordered by the historic Jockey Club and close to everything the community has to offer, we embraced what makes this location unique. https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1532470543556-0T89R8DCY8QQLJRKPGSD/Logo-Animation-02.gif Projects - Time for a different approach Approach Signs already had the service ethic and factory capabilities in place as a leading nationwide supplier to the roading industry, but the brand lagged behind. The opportunity to update their digital platform with The Cohorts provided the perfect opportunity to create a more engaging story and visual system where the word ‘approach’ would take on a double meaning. Their approach made the difference, whatever the challenge, whatever the deadline. approachsigns.co.nz https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1474241548470-7M7GOUJYXC2SV69HNZQW/FN-Home-02.jpg Projects Name change offers new opportunities. The ASB Community Trust name change to Foundation North provided the need for a rebrand that offered a new take on the old identity. Elements of their original green stone spiral were taken through to a more robust and modern circular design with customised versions that resolved the multiple applications required of it. The layered Koru inspired shape enabled further storytelling as a graphic device into which images could be placed. This reflects the brand idea - ‘behind every grant there is a story’. foundationnorth.org.nz https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1551393660011-OL1EQZ3LJNPUWR0EBGOC/Puhinui-Park-Website-layout-45.jpg Projects - A connected identity for a connected community After the success of Waimahia Inlet, The Housing Foundation chose to work once again with Unsworth Shepherd. Developing a positioning and graphic assets for a new development with outstanding transport links and surrounding facilities for first time buyers and young families. puhinuipark.co.nz https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1474241672791-H9FJ26BDZ1Z9MTD2SI4X/E-Kiwi-02.jpg Projects Brand new retailer gets off to a flying start thanks to expressive design. Electric Kiwi are a home grown independent online retailer of low cost electricity who needed to differentiate in a competitive category but with a small budget. The development of a striking 3D ‘character’ allowed for customisation to demonstrate customer benefits. The result has been a memorable, cost-effective and campaign-able idea rolled out in print, online and advertising. electrickiwi https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1489030208156-E1K0MTMQUDHBFSI3EKCF/CP-14.jpg Projects https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1551398724190-ZY3CF3TN2C4W4KIY9Q5V/SMP-Website-layout-March-2019-01.jpg Projects - Building a destination and a legacy. Star Mountain Plaza (SMP) is a world class multi-use precinct in Port Moresby, Papua New Guinea. UnsworthShepherd developed the brand language and identity to reflect the SMP vision for an international destination that immersed visitors in a genuine national experience. The brand essence ‘Insightful Sophistication’ ensured a consistent brand benchmark for a contemporary style true to the national identity, while the tagline ’Inviting & Uniting’ encapsulated the mission of ‘coming together’ - where ideas and knowledge are exchanged across countries and cultures, now and in the future. The new graphic device is based on traditional currency used for exchange and we worked with a cultural advisor to develop a custom pattern that represents safety, protection and comfort. Client: Stratum Group Site building photography by Adam Bruzzone https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1583981900627-5CXFEBXOX6LSJQKYGLX3/Law%26Chaos-Website-layout-02a.jpg Projects - Law & Chaos A strong business name required an equally strong identity and positioning. Working on the idea of business marketing potential sitting between the opposite forces of proven ways (the law) in an age of perpetual change (the chaos). Unsworth Shepherd designed a series of perpetual and characterful ampersands to reflect this position and create a unique set of graphic assets. https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1543971100435-6ZEHVBHTXRU5KXLRINQ9/SMP-Book-Website-layout-Dec2018-01.jpg Projects - SMP Photography Book Star Mountain Plaza is a world class multi-use precinct in Port Moresby, Papua New Guinea. UnsworthShepherd developed the brand identity and cultural framework for the site. To support this work we commissioned New Zealand based photographer Nic Staveley to create a comprehensive body of imagery especially for use in the precinct. Papua New Guinea is often represented through it’s traditional dress, customs and art. We wanted to show an authentic moment in the lives of locals so that visitors and viewers could learn about the past and see a new generation of Papua New Guineans. From highlands to lowlands and city to sea the images take us on a journey across country. The book is designed as an art piece to compliment the brand experience. Limited edition: Cloth bound, tipped in cover image, black foil, 144 pages. Client: Stratum Group https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1583721763375-AM49CXVR6D480LE21L3A/Furnz-Website-layout-01.jpg Projects - Furnz Group Unsworth Shepherd developed the brand positioning and identity system for Furnz Group which has been successfully delivering hotel and premium hospitality interiors for the last 20 years. The ‘F’ symbol came from the idea of placed objects in a space reflecting interior design. The new brand was applied across office interiors, collateral and website. Client: Furnz Group Photography: Jamie Bowering https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1626822072978-MBGVTKVZK6WYC6Q20TXN/NZMA-Website-layout-01.jpg Projects - NZMA Rebrand NZMA is a tertiary education provider but also a place of personal and educational change for its students across eleven unique campuses. The new brand needed to be adaptable, approachable, engaging and credible to students, staff and stakeholders. Working in collaboration with Coles & Co a new brand architecture, positioning and language was created around the framework of ‘Learn to move ahead’ and the ability to talk and act in a way that differentiates from traditional education providers. It was also important to communicate NZMA’s strong sense of place and ability to transform students. Unsworth Shepherd designed a marque able to morph between horizontal, vertical and square orientations without ever loosing legibility. The wharenui shaped ‘a’ helped reinforce a sense of place. A Campaignable idea built around ‘Know your career or no idea’ and using real student talent was designed to raise brand awareness and drive enrolments via a new website. Agency: Coles & Co Campaign Photography: Nic Staveley Campus Photography: Dave Olsen https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1655077509082-PQMSTEJFQN82O3YK1PP2/NZMA-Esports-Website-Layout-PAGE4.jpg Projects - NZMA Esports When NZMA saw the opportunity to deliver a new course that provided learning outcomes, engaged with students and kept them ahead of the curve, reaction time was all important. Working with a line designed to inspire students and promote the course - ‘Lift Your Game’, we developed a visual theme to compliment the existing brand style without falling into the usual imagery associated with the Esport category. Together we quickly cast and selected talent from within the NZMA student cohort and rolled out a full campaign. Agency: Coles & Co Campaign Photography: Nic Staveley https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1680058294832-3G5ZZA3SVZYOSSVUQ1CI/Solsen-Website-Layout-012.jpg Projects - Clients rest easy with a solid solution When this family spotted an opportunity in their suburban neighbourhood for flexible accommodation they used their shared experience in property to develop Solsen Motel & Flexi-Stay - a place of quality, simplicity and calm. UnsworthShepherd guided the client through the process of naming and branding. Agency: The Cohorts Photographer: Dave Olsen https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1679610284103-MZLXQVHRAZ5TYYZWKPQH/Saypient-Logo-Animated-BLACK-GIF.gif Projects - Giving a new voice to proven wisdom UnsworthShepherd were called upon to narrow down and identify the proposition for a new media agency. We created a name, helped simplify and articulate the offer and then got to work connecting the verbal to the visual. The result is a confident style that seamlessly gives voice to the client and their business by combining simple with smarts. https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1551401714515-ARZJ5KAQJ3Q6DQSTFRMN/SMP-Website-layout-March-2019-01.jpg Projects - Everything under one roof From a premier restaurant showcasing traditional cooking to a laid-back place to catch-up for coffee Star Mountain Plaza (SMP) offers visitors a variety of dining experiences. We helped name each of the five food and beverage offers and developed a series of personalities that fitted graphically alongside the corporate identity style to create a welcoming international atmosphere. Each identity subtly references the location or personality of each offer. For example Mumu borrows the distinctive curves of the convention centre roof, Feast is bold and confident and Summits logotype features a series of mountain peaks. Site photography by Adam Bruzzone https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1551400548108-U8N9PDG5VNOAZVTA8QUJ/Night-Signs-Gif-working-02.gif Projects - Touchpoints that strike a chord with visitors Star Mountain Plaza is a world class multi-use precinct in Port Moresby, Papua New Guinea. UnsworthShepherd were asked to advise on how art and object could be incorporated into the site to form a ‘cultural trail’ for visitors. Research, planning and concept development identified the incredible variety and individuality of local art so the theme of the cultural plan was titled ‘One People Made From Many’ to embrace the many languages, artforms and techniques unique to PNG culture. Local and international artists, designers and photographers were commissioned to complete specific pieces - all connected by our theme. Language, districts, provincial symbols, people, stories and popular ephemera were all referenced to pay homage to the past and future of PNG. Client: Stratum Group Site building photography by Adam Bruzzone https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1554414063907-SFINWWT361BI9K5ISL1A/SMP-Website-layout-April-2019-035.jpg Projects - Guides that navigate and educate Star Mountain Plaza (SMP) is a world class multi-use precinct in Port Moresby, Papua New Guinea. UnsworthShepherd completed a comprehensive audit of the entire SMP site included poring over printed plans and understanding the scale during construction in order to create a concise and unique signage system. Covering 5 distinct ‘areas’ - the Hilton Hotel, convention centre, back-of-house facilities, carpark and outdoor - the aim was signage sympathetic to the architecture, that balanced form with function and combined way finding with information to introduce a cultural element for visitors. Features of the system included custom pictograms, specially designed structures, engraved details and bespoke sculptural elements. The outcome is a sophisticated addition to the site that informs visitors of specific locations and gives a sense of ‘place’. Client: Stratum Group Site building photography by Adam Bruzzone https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1694050190717-TXFC03X90QLE1OAB29AM/image-asset.jpeg Projects https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1694051987612-XFQ7GH7CT5RV7GH6MQ3Y/HANZ-Wayfinding-Website-Layout-014.jpg Projects - Care taken in design roll out Following on from the development of the Healthcare Academy brand Unsworth Shepherd developed a fully integrated signage system for their first Auckland Campus. A modular wayfinding system was developed to provide cost effective and future proof implementation. Key graphics at scale were also showcased to add impact in the modern clinical space. https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1589857767493-GL017G99VP619M8QNABI/image-asset.jpeg Projects - An identity to pique interest Pinpoint Professional Investigators are Piet and Troy - two highly qualified former New Zealand Police Detectives and also two charismatic, empathetic and down-to-earth blokes. Their aim: Create more transparency around the industry and their approach. To remove the air of mystery and replace it with the matter-of-fact. To make it about PI’s - not spies. Unsworth Shepherd set to work uncovering insights about their shared values and viewpoint so that they could quickly get setup to uncover insights of a different kind. We helped them hit upon a name that put what they do front-and-centre, developed language with personality and even defined and refined their bespoke 5-Point plan for dealing with any personal or commercial investigation. https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1699836934099-JMT1MJL4K9BJS6DP1ORH/US-Blender-Cover-Image-72.jpg Projects https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1552272800016-ZYJ1B1ADZ1RDICNWCFBJ/GG-Website-layout-March-2019-01.jpg Projects - New digital brand hits the target Nikko Asset Management New Zealand (Nikko AM NZ) recently launched its digital investment advice platform ‘GoalsGetter’, bringing ‘robo advice’ to Kiwi investors. Unsworth Shepherd helped develop the name and visual/verbal personality for use across the website, investment platform and digital promotion. The target of reaching life goals was the creative spark leading to the name, ‘double G’ identity and bespoke set of pictograms, all built around the same circular form. GoalsGetter.co.nz https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1721002674574-M8BHB4FM6V55VPS61447/image-asset.jpeg Projects https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1760927972778-MCZWU86QTQKIUJPHFHT5/GoodnessMe.jpg Projects A new look that is not just a pretty face. Over ten years we’ve been side-by-side with the founder-led team as they took on new opportunities to ‘fill a gap’ in stomachs and on shelves. From strategic pathways to brand identity and packaging details to campaign roll out. Along the way the core idea has evolved to reflect challenges and changes. Originally established because they ‘love good food’ today they are ‘fruit snacks that fuel fun’ - a new take on a legacy philosophy of tasting good, being good and doing good. By encouraging activity, doing their bit to have less impact on the planet and supporting young people in their chosen pursuits a GoodnessMe snack will make you ‘feel good inside’. Visit the website https://www.unsworthshepherd.com/intro daily 0.75 2019-03-05 https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1551820883832-UYQMZPQKB0QZIJYYQQ88/SMP-Website-US-Hoempage.jpg Intro https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1551820883832-UYQMZPQKB0QZIJYYQQ88/SMP-Website-US-Hoempage.jpg Intro https://www.unsworthshepherd.com/contact daily 0.75 2025-11-11 https://www.unsworthshepherd.com/about-us daily 0.75 2023-03-23 https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/3f3803d1-bd59-4a18-85d2-c0329b36ffc6/Unsworth-Shepherd_Test-Shots-2023.png About US https://www.unsworthshepherd.com/brand-strategy daily 0.75 2023-04-02 https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/6f8d8b59-bb26-4efd-a56a-562c60f79e3b/Unsworth-Shepherd_Team-TRANSPERANT-2023.png About US - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579a84d459cc68cccf21a815/1565731435718-495B9GJTGYBO65UARTWK/hands-medium.png About US