Rebrand reconnects local community to retail site.
New owners provided the opportunity to rediscover the local history and differentiation of a once thriving local landmark. Known locally as 'The Plaza' it was one of New Zealand's first shopping centres - dating from the 1960's. 'Pakuranga' in Maori means 'Battle of the suns rays' and the site sat on a former cabbage tree swamp.
The mark evolved as an abstract mix of these elements and influenced by the 1960’s era. The graphic system had to allow for a variety of communications including initiatives and retail/promotional material. The arc shape functioned as an identifiable housing device for patterns and images.