Rebrand reconnects local community to retail site.  New owners provided the opportunity to rediscover the local history and differentiation of a once thriving local landmark. Known locally as 'The Plaza' it was one of New Zealand's first shopping centres - dating from the 1960's. 'Pakuranga' in Maori means 'Battle of the suns rays' and the site sat on a former cabbage tree swamp.  The mark evolved as an abstract mix of these elements and influenced by the 1960’s era. The graphic system had to allow for a variety of communications including initiatives and retail/promotional material. The arc shape functioned as an identifiable housing device for patterns and images.
       
     
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 Rebrand reconnects local community to retail site.  New owners provided the opportunity to rediscover the local history and differentiation of a once thriving local landmark. Known locally as 'The Plaza' it was one of New Zealand's first shopping centres - dating from the 1960's. 'Pakuranga' in Maori means 'Battle of the suns rays' and the site sat on a former cabbage tree swamp.  The mark evolved as an abstract mix of these elements and influenced by the 1960’s era. The graphic system had to allow for a variety of communications including initiatives and retail/promotional material. The arc shape functioned as an identifiable housing device for patterns and images.
       
     

Rebrand reconnects local community to retail site.

New owners provided the opportunity to rediscover the local history and differentiation of a once thriving local landmark. Known locally as 'The Plaza' it was one of New Zealand's first shopping centres - dating from the 1960's. 'Pakuranga' in Maori means 'Battle of the suns rays' and the site sat on a former cabbage tree swamp.

The mark evolved as an abstract mix of these elements and influenced by the 1960’s era. The graphic system had to allow for a variety of communications including initiatives and retail/promotional material. The arc shape functioned as an identifiable housing device for patterns and images.

Paku-Plaza-02.jpg
       
     
Paku-Plaza-03.jpg
       
     
Paku-Plaza-04.jpg
       
     
Paku-Plaza-05.jpg
       
     
Paku-Plaza-07.jpg
       
     
Paku-Plaza-08.jpg
       
     
Paku-Plaza-017.jpg
       
     
Paku-Plaza-010.jpg
       
     
Pak-home.jpg
       
     
Paku-Plaza-016.jpg
       
     
Paku-Plaza-018.jpg
       
     
Paku-Plaza-019.jpg
       
     
Paku-Plaza-020.jpg
       
     
Paku-Plaza-021.jpg
       
     
Paku-Plaza-022.jpg
       
     
Paku-Plaza-023.jpg