Name change offers new opportunities.
The ASB Community Trust name change to Foundation North provided the need for a rebrand that offered a new take on the old identity.
Elements of their original green stone spiral were taken through to a more robust and modern circular design with customised versions that resolved the multiple applications required of it.
The layered Koru inspired shape enabled further storytelling as a graphic device into which images could be placed. This reflects the brand idea - ‘behind every grant there is a story’.